White Light/White Heat is a new incense from Ask the Ages, made in Los Angeles from natural botanicals and whole ingredients.
John Cale didn't stumble into rock and roll. He was a Welsh viola prodigy who studied in London, then won a scholarship to Tanglewood, where he learned under Aaron Copland and Iannis Xenakis and was told his own music was too violent to perform. By the time he plugged his viola into an amp for the Velvet Underground, he knew exactly what he was doing.
Through the medium of John Cale, we get to watch the sensory wrecking ball of White Light/White Heat manifest through the Velvet Underground. Released on January 30, 1968, the band's second studio album went mostly unnoticed and unrecognized.
It's hard to put your finger on exactly where the album White Light/White Heat exists and where it doesn't. It sits in a liminal state between something concrete and familiar and something groundless and strangely disorienting. It's never been something I've felt I could hold onto. On every closer inspection, it dissolves under analysis.
We made our version of White Light White Heat with Hyungi with Cale and Reed and Morrison and Tucker in mind.
Like a feedback squall of electric viola, the scent itself is a pleasant and addictive jamming of the olfactory senses. It lingers and imprints, but never overstays its welcome. We hope it can be your guide as you search for your own truth and beauty, whether that starts with a sink full of dishes or with deep breaths.
Keep it Cosmic,
ATA
